Sainsbury's partners with Kindred Squared charity with parenting advice on Little Ones nappies

Sainsbury's partners with Kindred Squared charity with parenting advice on Little Ones nappies

09 August 2024

We’ve worked with charity Kindred2 to re-design our Little Ones nappies and pants range, with a focus on popular nursery rhymes and activities to engage babies during nappy time. Kindred2 works towards improving early education and early child development.

Nappy changing is the perfect time to create a calm moment with your little one, helping them to feel safe and secure. These early years are when your baby’s brain is developing fastest, laying down the foundations for physical and mental well-being later in life.  The nursery rhymes on our latest packaging will introduce babies and children to the sounds and rhythms of storytelling, promoting social skills and boosting language development. Babies and toddlers love to chat even before they have words, making new sounds, laughs and words. As you engage and respond to your baby’s responses to these simple songs, you are playing a vital role in their cognitive development. [over the years].

Partnering with Kindred2 means we can help our customers make nappy changing a fun and positive experience as babies and children hone in on their motor skills and spend time with their parents and carers.

Our Little Ones newborn nappies are soft and gentle on your baby’s delicate skin. The 3D liner absorbs soft poo and wee helping to keep your baby’s skin dry, and a time-to-change wetness indicator at the front of the nappy turns blue/green, telling you when it might be changing time. A soft stretchy waistband, leg cuffs, resealable tabs and soft breathable layers give a more comfortable and snug fit for you baby.  

We frequently check with mums and dads to make sure all our products meet their exacting standards, so that every pack of Little Ones has their seal of approval.

Customers can shop the Little Ones nappies and pants range in store or online.

Find out more about Kindred2 here.