Advocating the best start in life

Advocating the best start in life

23 August 2021

Research suggests that the first 1,000 days is a critical period when the foundations of optimum health, growth and neurodevelopment are established (Unicef). We believe in order to have the best start in life, advocating the importance of good nutrition by supporting and encouraging breast feeding and transitioning into healthy weaning practices are vital.

Our Little Ones range

Our Little Ones range of products have been specifically designed to ensure that they deliver the nutritional foundations needed to help develop healthy habits. This range aims to assist parents to ensure their child gets a healthy start to life. 
It took our team of expert nutritionists and product developers over two years to develop the range and we’re delighted that we now offer a bespoke product range specifically for children aged from four months to three years old. 
For more information on our Little Ones range, click here.
 

Supporting Sainsbury’s colleagues to breast feed

We include guidance to all line managers on how to have supportive conversations about breast feeding as part of a colleague’s return to work. This could include the provision of a room where they can breastfeed/express milk, a place for them to store their milk and any extra paid breaks, or alternative working hours they may need. 
Information is also provided to colleagues in our colleague guide, including suggestions on how some mums manage returning to work whilst breast feeding. This includes suggestions such as arranging their baby's childcare close to their work, or someone who is able to bring the child to the workplace in order to breast feed. It is also provides messages about it being normal to express milk during working hours to maintain milk supply and encourages employees to speak to their managers.