Small suppliers
We have a track record of nurturing and developing outstanding small suppliers whose high quality, innovative food adds choice and excitement to our ranges and helps to differentiate our customer offer from our competitors. We were early supporters of brands including Ella’s Kitchen, Reggae Reggae Sauce, Tyrells crisps, Mallow & Marsh, Pip & Nut and many others, giving them access to millions of customers across the UK and offering them sustainable growth for the future. We have set up a dedicated Future Brands team to progress the good work we’ve already done with our small suppliers and to further support them through the process of bringing their food to our customers.