The gift of giving

The gift of giving

01 July 2017

We've teamed up with hundreds of charities to show our support for this year's #GivingTuesday. The campaign aims to embrace the season of giving in the lead up to Christmas, either through donating to charity, volunteering or simply helping a friend, neighbour or family member. 

To mark #GivingTuesday, we’ve invited charities into all of our stores where they’ll hold bucket collections, bag packs and awareness raising activities. Most of our stores are using this opportunity to support their Local Charity of the Year – a charity chosen by customers back in the summer.


Since #GivingTuesday launched in 2014, it’s become one of the world’s biggest events in the global charity calendar and we’re proud to be supporting for the second year running.


The event signals the beginning of our store’s festive fundraising activities. Colleagues will come together over the next few weeks to spread Christmas cheer in their communities with colouring competitions, food donation drives, and carol singing concerts.

"Our customers and colleagues have worked together to support our Local Charity of the Year partners all year and this will be a great boost for them as we approach the festive season." 

Deborah Clark, Community Affairs Manager, Sainsburys