Managers learnt about the earlier savings experienced by pilot regions, which had seen energy use go down by between 2 per cent and 10 per cent. Through our ‘league table’ energy reports colleagues engaged in friendly competition to see who could save the most energy in each region. These colleague-driven actions in stores helped to achieve our overarching £2 million target.
To help get the message out to colleagues, we used communication materials such as posters, stickers and activity ideas. And, of course, we encouraged colleagues to apply energy-saving ideas of their own.
Still going strong
The Greenest Grocer campaign is still going – and growing – strong. In 2017/18, we intend to re-engage colleagues, giving more detail on how we use energy.
We also plan to extend the programme to depots and offices – and to cover additional areas such as saving water and reducing waste.