• Sainsbury’s value investment totals £220 million this financial year alone
• £780 million invested in lowering prices over the past three years, since the launch of Food First strategy
• Biggest ever Aldi Price match – over 550 products
• 6,000 products now in Nectar Prices with a half-price offer on customer favourites including Cathedral City, Lurpak and innocent starting Wednesday

Sainsbury’s is today announcing that this financial year, we will have invested a total of £220 million into lowering prices. From cutting prices on the products customers buy most often, to investing in market-leading deals with Nectar Prices, our total investment into lowering prices since we launched our strategy to put food back at the heart of Sainsbury’s is £780 million. This has been made possible through our Save to Invest programme, saving £1.3 billion across the business over three years to invest back into what matters most to customers.

This month, Sainsbury’s increased our Aldi Price Match campaign to a total of 550 products, almost doubling the range year on year. From fresh croissants, frozen prawns and mince to cleaning essentials like laundry gel, the new additions mean customers’ entire weekly shop – breakfast, lunch dinner and beyond – can be price matched to Aldi. We now have the largest range of baby products price matched to Aldi, with over 60 Little Ones lines matched including nappies, baby food and wipes.

Nectar Prices, which offers Nectar customers lower prices on a wide range of products, is now available on over 6,000 items. To further support customers when they need it most, from Wednesday 24th January until Tuesday 30th January, customers can find half price deals across many of their favourite brands. Family favourites from brands including Cathedral City, Lurpak, Muller, Persil and Cif will be at market-beating prices, saving customers money to align with the long-awaited January payday. Less than a year since its launch, Nectar Prices helped customers save an average of £16 on an £80 shop during Christmas week.

Simon Roberts, Chief Executive of Sainsbury’s said: “We’ve been working hard to reduce costs across our business so that we can give more value back to our customers and help to bring down inflation. Our investment of £220 million this financial year, and £780 million over three years into lowering our prices means that customers can be confident whatever they are shopping for, they will find great value on the products they love at Sainsbury’s.”

Sainsbury’s is committed to helping customers enjoy good food, whatever their budget. We have made further investments this month in lowering prices on own brand fresh family favourites to help customers stay healthy this winter, including fruit and veg staples like berries, prepared salads, sugarsnap peas and mangetout. Sainsbury’s move last year to bring all of its entry price point products into a single brand, Stamford Street, has also proved popular with customers. With over 200 products in the range and an expanded number in convenience stores, its distinctive packaging makes it easier than ever for customers to find everyday staples at budget-friendly prices.

For a delicious weeknight dinner for a family of four, our prawn and courgette pasta recipe with all products price matched to Aldi is over 20% cheaper than this time last month, thanks to our investment into lowering prices.

Budget-busting healthy family recipe – Prawn and Courgette Pasta

Nectar Prices half price payday deals include: