London, Friday 7th October 2022: Ashley James has been named as Tu Clothing’s new brand ambassador in a 12-month deal which sees her become an official advocate of the brand’s womenswear, baby clothing, childrenswear, and maternity ranges.
The mum, TV presenter and DJ will work in collaboration with Tu on a variety of projects, producing exclusive content to support the brand's goal of providing customers with fashion-forward, quality and on-trend clothing at great prices.
Ashley James has a long term affiliation with Tu, having worked with the brand previously on campaigns providing advice and support to mums on dressing and feeling confident during pregnancy, post-partum and beyond.
Known for her authenticity, Ashley has developed a sizable and engaged online community who resonate with her honest voice on matters such as body confidence, parenting and relationships.
Ashley James said: “Tu is a brand that I have worn and loved for many years. Their clothing has been with me through so many of my life stages, from pregnancy to post-partum and beyond, and even now when it comes to dressing my son Alfie. I’m thrilled to be working with Tu on a longer-term basis, as I love to work with brands I truly believe in.
“Tu’s values are something I feel so strongly about, especially the work we have done together over the past year on supporting mums on their pregnancy and parenting journeys. We have so many exciting projects in the works that I can’t wait to get started.”
Emma Benjafield, Director of Product at Tu Clothing, said: “Ashley is a trusted and respected voice on matters close to the heart of many of our customers, and her open and relatable approach really resonated with Tu. We couldn’t think of a more brilliant ambassador to embody our brand and support some of the exciting moments we have planned for Tu in the coming year.”
Ashley James’ brand ambassadorship with Tu commences in October 2022 and will run for 12 months.
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About Tu
Tu has been inspiring fashion confidence since its launch in 2004, offering design-led, excellent quality and great value fashion across womenswear, menswear and childrenswear.
The sixth largest clothing retailer in the UK by volume, Tu helps customers fulfil their clothing missions everyday by offering everything from a broad range of lingerie, lounge and nightwear, the latest denim fits alongside key fashion pieces, everyday essentials and school wear. Tu also offers a range of specialist sizes with its own brand Petites and Maternity offers, as well as working with selected partners to keeps the whole family’s wardrobe updated with fashion that makes you feel good. Tu is aware of its impact on the world around it and has stretching sustainability targets to achieve, from key raw materials usage to greater transparency in its supply chain – all measured using the Higg Index. Tu clothing is available to buy online at Tu and Argos as well as in over 400 selected Sainsbury’s stores.
About Sainsbury’s
Offering delicious, great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority.
Our purpose is that driven by our passion for food, together we serve and help every customer.
Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Habitat, Tu, Nectar and Sainsbury’s Bank. Sainsbury’s has over 600 supermarkets and over 800 convenience stores. Argos is a leading digital retailer and is the third most visited retail website in the UK, with over 90 per cent of its sales starting online. Argos is conveniently available for customers to collect from hundreds of Sainsbury’s stores. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.
Our 189,000 colleagues are at the heart of serving and helping our customers every day to our success, now and in the future.