Cooking videos on TikTok have sparked a surge in demand for specific kitchen appliances, according to leading UK retailer Argos.
‘Air fryer’ was the number one search term last week, with 1.84 million searches, equating to three searches per second. Argos was selling 1.6 air fryers per minute last week as many Brits are seeking more energy efficient ways to cook, as well as being inspired by trends on TikTok, where the hashtag ‘#airfryer’ has a total of 4.5 billion views.
Searches for slow cookers were up a stonking 73 per cent compared to the previous week, with searches containing the word ‘efficient’ up by 126 per cent (week on week). Also a popular cooking method on social, the hashtag ‘#slowcooker’ has 347 million views on TikTok with swathes of cooks sharing their home recipes.
Kettle sales were up by 18 per cent from Friday 2nd September, in line with Boris Johnson’s announcement that purchasing a new kettle could save you £10 per year on your energy bill.
Matt Leeser, Business Unit Director, Seasonal, Toys and Electricals, at Argos said: “The health and energy efficiency benefits of air fryers and slow cookers are all over social media right now, so it’s no wonder customers are snapping these appliances up! We’ve seen demand rise hugely, with 1.6 air fryers sold every minute last week. Argos offers a wide range of energy efficient electricals for all budgets and households, and we are always happy to help our customers find the best product for their needs.”
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