- Customers can earn bonus Nectar points for buying fruit and veg at Sainsbury’s from 1st to 28th June
- Shoppers will be rewarded with bonuses for reaching personalised targets, based on the average number of portions of fruit and veg in their typical weekly shop
- The in-app tracker will set milestones that enable users to earn points throughout the month as they head towards their grand total target, with each participant having the potential to earn over 750 points
- This comes as part of Sainsbury’s new commitment to ‘Help Everyone Eat Better’, which will see the retailer make it easier and more accessible for customers to incrementally improve their diets while helping to reduce their impact on the environment
1st June 2021: Following its success last year, Sainsbury’s has announced that ‘The Great Big Fruit and Veg Challenge’ will return to the Nectar app this summer.
Running from Tuesday 1st June to Monday 28th June, the challenge uses fun, interactive targets to encourage customers to purchase more fruit and vegetables when shopping at Sainsbury’s, by rewarding them with bonus Nectar points that can be spent at partners including Sainsbury’s, Argos and Habitat.
The in-app tracker will set each customer personalised fruit and vegetable targets to purchase in store and online throughout the 28 days, based on their typical shopping habits and the average portions of fruit and vegetables they normally buy. This will enable customers to earn points throughout the month as they head towards their grand total target, with the opportunity to earn over 750 points.
In this year’s challenge, each customer will also have the chance to collect up to eight product badges by purchasing a number of portions of specific fruit and vegetables, such as strawberries, tomatoes, and broccoli. By earning a badge, customers will also receive additional bonus points.
In 2020, Over 450,000 customers signed up to take the challenge and a whopping 52.5 million portions of fruit and veg were purchased by participating customers during the 4-week challenge.
Analysis conducted in partnership with the Leeds institute for Data Analytics and School of Food Science and Nutrition at the University of Leeds showed that Nectar card holders who took part in the challenge took home an extra 3.6 portions of fruit and veg per week during the challenge. In the weeks after the challenge those who took part continued to purchase more vegetables, with weekly portions up by 2.7 compared to before.
The return of the challenge follows Sainsbury’s new brand commitment to ‘Help Everyone Eat Better’ one plate at a time, which has replaced its longstanding ‘Live Well for Less’ motto. This change will see the supermarket encourage people to eat more in line with the principles of the government’s Eatwell Guide
1, in response to findings that just over a quarter of people in the UK manage to eat five pieces of fruit or vegetables a day
2.
This new focus reflects the supermarket’s belief that healthy and delicious food should be available to everyone and will see the retailer make it more accessible for customers to incrementally improve their diets while helping to reduce their impact on the environment
3.
Mark Given, Chief Marketing Officer at Sainsbury’s, commented: “As part of our new brand commitment to Help Everyone Eat Better, we are bringing back The Great Big Fruit and Veg Challenge and giving customers the opportunity to earn bonus Nectar points when they purchase fruit and veg throughout June. We hope that by participating in the challenge, customers are inspired to pack in more nutritious food, while getting more out of their points balance. As a supermarket serving communities across the country, we have a responsibility to encourage our customers to eat delicious food that is healthier for people and better for the planet, and the challenge is one of the many ways we are doing this.”
The challenge is available exclusively on the Digital Nectar app, allowing customers to monitor their progress through personalised updates in the app’s dashboard. Those opting to take part will also receive inspiring recipe ideas, food waste and storage tips, sustainability and recycling information and much more.
To sign up to Nectar’s ‘The Great Big Fruit and Veg Challenge’ and for more information about where to collect and spend points, visit
https://www.nectar.com/
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Terms and conditions:
Enter ‘The Great Big Fruit & Veg Challenge’ (the “Promotion”) exclusively via the Nectar app. Activate ‘The Great Big Fruit & Veg Challenge’ tile to participate and you could collect additional Nectar points when buying fruit & veg at Sainsbury's. Promotion applies to purchase of plain fruit & veg (fresh, frozen, tinned, and dried) at Sainsbury’s stores and online between 1st – 28th June 2021 inclusive (the “Promotional Dates”). Online orders must be delivered within the Promotional Dates. Delivery charges may apply. Excluded items are potatoes, yams, plantain, cassava, baked beans, coconut, garlic, chillies, ginger, fresh and dried herbs, fruit juice and any product containing added salts or sugar, or additional ingredients. Nectar card swipe required at each transaction. We’ll accumulate all your Fruit & Veg purchases during the Promotional Period and display your total in the app dashboard.
You can collect additional Nectar points in two different ways by buying portions of fruit & veg. A portion is typically equal to 80g (30g for dried fruit, 40g for dried pulses and beans) (each a “Portion”). Collect additional Nectar points when you hit your fruit and veg targets during the Promotional Dates. Your targets are personal to you based on your purchasing history and will be clearly shown. Collect points when you complete Target One ('Low Hanging Fruit') by buying the requisite number of portions of fruit and veg. Collect additional Nectar points when you complete Target Two ('Salad Foundations') and collect even more Nectar points when you complete the final Target ('Top of the Crops').
You can reveal fruit & veg badges and collect extra Nectar points when you purchase portions of fruit & veg specified in the badges. We’ll show you the badges in the app, how many portions you’ll need to purchase to reveal each one and how many Nectar points you can collect. Up to 8 badges can be revealed to collect additional Nectar points.
The badges will remain available to view in the app until July 12th 2021.
Nectar points will be awarded within 28 days of the Promotion closing date. Nectar points are subject to the Nectar Collector Rules which are available at Nectar.com. We reserve the right to amend or withdraw this offer at any time. Promoter: Sainsbury’s Supermarkets Ltd, 33 Holborn, London EC1N 2HT
Abridged terms:
Enter ‘The Great Big Fruit & Veg Challenge’ exclusively via the Nectar app to collect additional Nectar points between 1st – 28th June 2021 inclusive. Promotion applies in-store or online for delivery within the promotional dates. Delivery charges may apply. Collect points by purchasing fruit & veg portions, meeting 3 fruit & veg portion targets and revealing badges. Find your personalised targets and badges in the Nectar app. We’ll show you how many portions you’ll need to purchase to meet your targets or reveal each badge, and how many Nectar points you can collect for each. A portion is typically 80g (or 30g dried fruit/40g dried pulses and beans). Excluded items are potatoes, yams, plantain, cassava, baked beans, coconut, garlic, chillies, ginger, fresh and dried herbs, fruit juice and any product containing added salts or sugar, or additional ingredients. Nectar card swipe required at each transaction. Nectar points awarded within 28 days of the Promotion closing date. We reserve the right to amend or withdraw this promotion at any time. Promoter: Sainsbury’s Supermarkets Ltd, 33 Holborn, London, EC1N 2HT. For full terms and conditions visit www.nectar.com/the-great-big-fruit-and-veg-challenge/terms-and-conditions
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*Only 27% of adults (19 to 64 years) achieve their 5 a day:
https://www.gov.uk/government/statistics/ndns-results-from-years-9-to-11-2016-to-2017-and-2018-to-2019
About Nectar
Nectar, the United Kingdom’s largest coalition loyalty programme, is owned by Sainsbury’s. In 2020, Nectar celebrates 18 years of rewarding British shoppers and has given back £3billion of rewards to collectors, including money off shopping, travel, days out and cinema tickets.
Over 18 million collectors collect Nectar points when shopping for groceries, booking a holiday and buying petrol. Collectors can also get Nectar points every time they shop online via nectar.com at almost 300 retailers leading online retailers. For more information about Nectar, please visit
www.nectar.com
About Sainsbury’s
Offering delicious, great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority.
Our purpose is that driven by our passion for food, together we serve and help every customer.
Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Habitat, Tu, Nectar and Sainsbury’s Bank. Sainsbury’s has over 600 supermarkets and over 800 convenience stores. Argos is a leading digital retailer and is the third most visited retail website in the UK, with over 90 per cent of its sales starting online. Argos is conveniently available for customers to collect from hundreds of Sainsbury’s stores. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.
Our 189,000 colleagues are integral to our success, now and in the future.
1The Eatwell Guide:
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/528193/Eatwell_guide_colour.pdf
2National Diet and Nutrition Survey:
National Diet and Nutrition Survey (publishing.service.gov.uk)
3Research shows eating in line with UK dietary guidelines will be better for the planet than the current average UK diet.
Find out more at about.sainsburys.co.uk/helping-everyone-eat-better