Three-quarters of parents have a travel bucket list for their family
UK parents’ ultimate wish is to take their families to Disney World. Research from Sainsbury’s Bank Travel Insurance(1) reveals parents are creating new family bucket lists – a list of dream experiences – which they wish to complete together.
Once-in-a-lifetime holidays top the bucket lists for families. Disney World (33%), going on a safari (24%) and trips to Lapland to visit Father Christmas (23%) are the experiences parents most want to give their children(1).
Karen Hogg, Head of Travel Insurance at Sainsbury’s Bank said: “Holidays, and taking part in a dream experience, are clearly a top priority for UK families. That’s why travelling safely and ensuring you’ve got good quality travel insurance is a key consideration before embarking on a trip of a lifetime.”
Other popular wish-list experiences include diving in the Great Barrier Reef (14%), sailing down the Ganges (9%) and appearing on a TV show (9%), demonstrating the wide variety of ambitions that British parents have for their families.
The study shows that bucket lists are very important as three quarters (75%) of parents have a list of dream experiences for their families. However, having children does change what is on bucket lists for almost half (44%) of parents. Mums and dads are more safety conscious as almost a quarter (24%) of parents would now choose safer experiences for their bucket lists. The cost is also a priority for families as nearly a fifth (19%) consider cheaper activities.
The study also reveals that one in six (16%) parents wish to give their children experiences they never had. Parents also like to put their children first with almost one in five (19%) choosing experiences their children will enjoy more.
Sainsbury’s Bank offers five top tips on travelling as a family
- Plan ahead: Organisation is key when travelling with kids. Leave your house with plenty of time before your flight, train or boat. Write a check-list of important items you need to bring with you, such as your passports, ensuring they are up-to-date as some countries require that they are valid for at least 6 months. Make sure you also have all the correct visas sorted such as an ESTA for the USA. Find out if you need any necessary vaccinations beforehand. Check you have your tickets and medications, so you don’t leave anything essential at home.
- Family insurance: Be sure to take out a family travel insurance policy as soon as you book your holiday. If you are taking part in any activities, make sure to check that you’re covered by your insurance policy. Sainsbury’s Bank is offering customers who buy travel insurance with them, before 04/09/19, £5 off their travel money when they spend over £500(2).
- Pack smartly: Children come with lots of additional essentials. Think about what you really need to bring with you and try not to over pack. Make sure you take enough food, milk and sterilised water for your baby on a flight.
- Plane entertainment: Pack toys to keep your children entertained during your journey to your holiday destination. Downloading TV shows for your kids to watch can be a great way to keep them occupied. Remember to bring plenty of snacks for your journey too.
- Learn the lingo: Visiting another country can be the perfect opportunity to teach your kids some local phrases. Download an app which can teach the whole family to speak a little of the country’s language.
Every holidaymaker should consider travel insurance before they go away and Sainsbury’s Bank offers Nectar card holders up to 20% discount on travel policies. Customers can find out more online at https://www.sainsburysbank.co.uk/insuring/ins_travelinsurance_trv , to get a quote and pick the right travel cover to suit them.
ENDS
For further information, please contact:
Sainsbury’s Bank press office 0131 286 0010 / [email protected]
Notes to editor:
This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.
(1) Sainsbury’s Bank commissioned OnePoll to survey 2,000 nationally representative UK parents between 29 May and 07 June 2019. OnePoll are members of ESOMAR and employ members of the MRS.
(2) Buy travel insurance and get £5 off when you spend £500 or more on travel money, online or at one of our in store bureaux. Buy Sainsbury’s Bank Travel Insurance by 4th September 2019 to receive your offer code. The offer code can be used until 18th September 2019. You’ll get a discount of £5 if you spend at least £500 or more on foreign currency. Offer not available on travel money card online re-loads and home delivery orders. You can't use this offer in conjunction with any other travel money offer in the same transaction. We reserve the right to change or cancel this offer without notice. Cash passport purchases are excluded.
Sainsbury’s Bank Travel Insurance is underwritten by ETI International Travel Protection.
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