Om, Om, Om, Om, Om, OMG its Gemma Collins with The Yoga Way is Essex

Om, Om, Om, Om, Om, OMG its Gemma Collins with The Yoga Way is Essex

19 November 2018

Queen of the small screen and notorious shopaholic Gemma Collins has teamed up with leading high street and online retailer Argos to get the public ship-shape and shopping-ready this Black Friday.

Argos expects Black Friday 2018 to be dominated by ‘on-the-go’ shopping after the retailer saw a staggering 79 per cent of online visits from mobile phones and tablets on the UK’s busiest shopping day last year.

 

The bargain-bagging Brentwood babe recently fell victim to a potentially deal-breaking hand strain due to her constant swiping and scrolling. To help customers avoid the same ill fate, Argos challenged Gemma to take part in the very latest trend to hit the yoga world – hand yoga.  

 

With her metacarpals in a muddle, Gemma was eager to restore her fingers to their former nimble state and get her mitts back on her mobile to start scouring the sales for the ultimate diva must-have – half price hair curlers.

 

Thankfully, an endlessly patient hand yogi helped de-stress her digits with a series of shopping-friendly stretches and yoga moves, just in time for this year’s Black Friday shopping bonanza.

 

TOWIE star and recently converted Hand Yoga advocate Gemma Collins said: “I’m a gal about town, always on the go, so rely on my trusty mobile to shop while I paint the town red. Black Friday is the perfect time to pick up all the bits I’ve been lusting after this year and I don’t want to miss bagging a bargain because of my fumbling fingers. Thanks to this hand yoga business, I’m now ready to shop at the click of your fingers.”

 

An Argos spokesperson said: “We know that the majority of our customers are choosing to swipe their way to the best Black Friday deals and wanted to provide something simple which everyone can do to relax and de-stress at home. Who better to demonstrate the art of hand yoga than HRH of the high street, Gemma Collins.”

 

Argos’s Black Friday event launches on Friday 16 November.  While the deals themselves remain a closely guarded secret, there will be sizable discounts available on a wide range of toys, homewares and electricals, including top brands such as Dyson, Phillips, Samsung, Xbox, PS4 and Lenovo. Games consoles, smart home products and video games are expected to be among the top sellers.