Barking mad Brits work up a sweat with their pets

Barking mad Brits work up a sweat with their pets

19 March 2018

Argos launches House of Fitness to cater to new workout trend.
 Barking mad Brits are giving a whole new meaning to the term ‘downward dog’; as leading online retailer Argos reveals ‘petsercising’ is the latest workout of choice.  

 

‘Petscercise’ (exercising with your pet at-home) is taking the UK by storm, with 65 per cent of the population choosing ‘man’s best friend’ as their number one workout buddy.

 

Over half (51 per cent) say that pets offer them much-needed motivation and 46 per cent rely on their furry friends for moral support, being far less intimidating than their fellow humans.

 

Petsercising at-home is the name of the game, with almost half (46 per cent) opting to stay put to ensure their pet is there for moral support.

 

This also helps them to avoid the many pitfalls of frequenting the gym, with a third (33 per cent) of Brits claiming to hate the mirrors and harsh lighting, not to mention the dubious smells of fellow fitness fans.

 

Meanwhile 34 per cent say intimidation is the biggest barrier to their execute success -  with a quarter (25 per cent) working out at-home to avoid feeling judged.

 

In response, Argos has launched the House of Fitness, specifically designed to offer a workout solution. There will be no off-putting mirrors, and soft lighting only. Forget sweaty locker room smells - scents scientifically proven to drive productivity (such as jasmine, cinnamon and peppermint) will be diffused throughout. Motivational music will be played throughout, and most importantly, there will be a dedicated session to ‘Petsercising’ – allowing guests to exercise with pets in tow.

 

The Argos House of Fitness will offer a variety of classes, from HIIT to Strength. It will be open to the public from 12:00 on Friday 23 March and all-day Saturday 24 March, located  at 62–64 Southampton Row, London, WC1B 4AR.

 

Guests wanting to visit the gym and join a class can book via https://billetto.co.uk/e/house-of-fitness-tickets-268739