Argos reveals searches for gardening products already up by 43 per cent compared to last year. Brits can’t wait to get back into the garden despite the weather with searches for outdoor heaters up 11 per cent this week and hot tubs up 154 per cent compared to last year.
Following the big freeze, spring is finally in the air and it seems Brits are preparing to leave hibernation. With searches for gardening products at argos.co.uk up 43 per cent compared to last year, leading UK online retailer Argos is tipping 2018 to be the year of the garden.
With searches for garden chairs up 60 per cent on the same period last year, Argos predicts many a garden party this season as the nation starts to prepare for Royal Wedding celebrations and a summer of sport.
What’s more, it seems we’re not even willing to wait until the temperature rises to enjoy our outdoor spaces as searches for outdoor heaters rose by 11 per cent this week and searches for hot tubs went up an incredible 154 per cent on last year.
Insta-gardening is set to be one of the hottest outdoor trends, with a 41 per cent rise year-on-year in searches for decorative pots and garden ornaments. The popularity of social media ‘garden boasting’ has resulted in Brits taking increased pride in the look and feel of their outdoor spaces. In fact, #instagardening has been used more than 700,000 times on Instagram.
Glow in the dark gardens is another trend that looks to be big this summer, as we look to maximise our garden enjoyment even after dark. Argos has seen a 56 per cent increase in searches for outdoor lighting such as fairy lights and lanterns in trees, to spotlights in flower beds and illuminated pathways.
To help those in need of green-fingered inspiration, Argos has launched a new report outlining its predicted top twelve gardening trends for 2018.
Jo Blackman, Argos’s Head of Gardening Trends, said: “With the days getting lighter and the promise of the Royal wedding and summer of sport fast approaching, the nation’s thoughts have clearly turned to al fresco life as we’ve seen huge peaks in searches for garden gear. From the exclusive Spear & Jackson range, to our own McGregor products, Argos has everything you need to get your garden in shape. And if you’re not sure where to start, check out our brand-new online gardening hub for top tips and inspiration.”
To read the full garden trend report and for more inspiration and tips on getting your garden spring/summer ready, visit the brand-new Argos gardening hub - https://www.argos.co.uk/features/garden-inspiration.