Argos reveals Harry Potter is the most popular World Book Day character beating superheroes Spiderman and Superman

Argos reveals Harry Potter is the most popular World Book Day character beating superheroes Spiderman and Superman

01 March 2018

As hundreds of kids wake up ready to spend the day as their favourite book character on World Book Day, Argos has revealed that Harry Potter is the biggest selling costume for 2018 accounting for nearly 25% of total costume sales - topping the list more than 20 years after the first book was published. 
The top ten character costumes are; 
1. Harry Potter 
2. Gruffalo  
3. Spiderman  
4. Superman  
5. Willy Wonka  
6. Star Wars Stormtrooper 
7. Where’s Wally
8. Star Wars Darth Vader 
9. Batman Dress Up
10. Princess Sleeping Beauty Dress Up
 
Kristina Hunt, Clothing Buyer at Argos said
: “World Book Day is a celebration of authors, illustrators, books and readers alike. It is great to see the magic of Harry Potter still going strong after 20 years, closely followed by comic book heroes Superman and Spiderman. 2018 has been a bit of a retro year with Willy Wonka and Where’s Wally sticking firmly in the top ten.  Across Sainsbury’s and Argos, we have costumes for all ages; big kids, little kids and even adults so don’t feel you need to miss out this World Book Day, there is still time to get dressed up’.