The Tots Are Coming To Town!

The Tots Are Coming To Town!

15 August 2017

Available at Argos from August and Sainsbury’s from September

 

Children are set to have hours of fun with the launch of Tots Town, a brand-new range of 11 colourful and engaging playsets from much-loved toy brand, Chad Valley.  Available at Argos from August 2017, the unique concept is based on the idea of storytelling and imagination, enabling children to collect the playsets and build up their very own little Tots Town at home.

Each set has been given a name reminiscent of children’s books, including Adventures at the Playground, Little Tots Ready for Adventure, Party at the Princess Castle and Sirens at the Fire Station.  All have been specially designed to encourage children aged 18 months to three years to explore the world and have magical adventures, using their vivid imagination. 

Selected Tots Town playsets come with hats which ‘Little Tot’ characters can wear to try out different roles. They can become a policeman, a princess or even a pirate! The hats let kids create new stories for their characters and become anything they want to be. And with characters small and chunky, they are perfect for little hands.

 

Andrea Derrick, Head of Play at Chad Valley, said: “We absolutely love the new Tots Town range and have no doubt that both children and parents will do too.  Chad Valley is all about fostering greater creativity and development by encouraging imaginative childhood play. And Tots Town does just that.

“Affordably priced and with the opportunity to build the collection over time, the playsets are ideal for birthday or Christmas presents. They’re also perfect for asking family and friends to help grow the town too!”

 

Tots Town is available at Argos from August 2017; in-store, online or via the Argos app. Prices range from £9.99 - £34.99. 

The full Tots Town range includes:

  • Little Tots Ready for Adventure
  • Tots and Cars Out and About
  • Party at the Princess Castle
  • Family Fun at the Cottage
  • On Duty at the Police Station
  • Cheeky Pets at the Vet Centre
  • Sirens at the Fire Station
  • Adventures at the Playground
  • Tuck In at the Food Truck
  • Wild Times on the Safari Train
  • All Aboard the Pirate Ship

 

Available online, in-store or on the Argos app, customers can get over 20,000 products how they want, when they want.  Argos’s market-leading Fast Track services offer nationwide same-day home delivery for just £3.95, seven days a week, and faster collection in 800+ stores for no charge.


For further information, samples or images, please contact:

[email protected]

0845 120 4365

@argos_news