Sainsbury’s brews up new coffee pods to satisfy growing demand for quality coffee at home.
This March, Sainsbury’s will launch a range of Taste the Difference coffee pods; giving the nation’s coffee fans the chance to brew a delicious cup of their favourite blend at home for less. Sainsbury’s coffee pods will be sold in packs of 10 for £2.50, making them a purse friendly option and enabling customers to enjoy quality coffee at home.
Sainsbury’s has recorded a 40% increase in demand year on year for top quality home-brewed coffee, and the Christmas season once again saw a spike in popularity for domestic coffee makers. The Sainsbury’s Taste the Difference pods are available in four new blends, offering something special for all tastes to enjoy. From the dark, distinctive Intenso to the delicate, buttery Ethiopian pod.
The new range of Sainsbury’s coffee pods includes:
- Intenso coffee pods: A strong shot for the serious coffee lover, the Intenso pods are dark and distinctive with a rich chocolaty aroma. A powerful blend of pure Arabica beans from South and Central America. Roasted long and slow, it’s rich and full-bodied, with hints of sweet chocolate and a lingering, toasty aftertaste.
- Lungo coffee pods: This fragrant medium roast is ideal if you like a longer coffee. A fragrant medium roast, with a smooth blend of South American and East African Arabica, it has a sweet, nutty flavour and gentle acidity that works perfectly with milk.
- Ethiopian coffee pods: Delicate, fruity coffee, with hints of apricot and buttery caramel. It’s grown in the highlands of Ethiopia’s Sidamo region, an area renowned for fertile volcanic soils and high-quality Arabica coffee beans.
- Columbian coffee pods: Single-origin coffee which is rich and smooth, with a sweet, nutty flavour and complex, wine-like aftertaste that lingers on the palate. It’s grown at high altitude in the Colombian Andes, where the conditions are ideal for producing top-quality Arabica beans.
Victoria March, Product Developer for Hot Beverages at Sainsbury’s says: “The home coffee industry is continuing to grow exponentially, and we’re excited to be bringing a new dimension to the UK market with our deliciously smooth coffee pods. With high quality taste at a reasonable price, our new Taste the Difference pods will delight coffee aficionados across the UK.”