British Figs launch in Sainsbury’s

British Figs launch in Sainsbury’s

18 August 2015

Today *Tuesday 18th August*, will see the first British Figs of the season land in Sainsbury’s stores. These Figs will be available in 24 stores in the South East with distribution growing throughout the season – which is expected to last until early October.

Sainsbury’s is the only retailer to stock British Figs and launched the first commercial UK crop in 2013.

 

Paul Farmer, Sainsbury’s Exotic Fruit technologist, said: “Our grower Vince Cicchirillo has been producing UK figs in partnership with Abbey View Produce, exclusively for Sainsbury's for the past three years. The idea to grow figs in the UK came from his Sicilian father, who imported the trees for this unique project. Grown in greenhouses in the South-East, the figs are able to achieve their perfect maturity despite the unpredictable British weather. The recent August sunshine has really helped the figs achieve their perfect texture, flavour and sweetness. We are very excited to have them in our Taste the Difference range throughout the remainder of the summer.”