Last Minute Shoppers Could Spend £726 Million On Christmas Eve(1)

23 December 2016

  • 6 million people say they expect to be shopping on Christmas Eve(1)

More than £726 million could be spent by last minute shoppers on Christmas Eve, according to research(1) by Sainsbury’s Bank Credit Cards.

The study of consumer shopping habits in the run up to Christmas reveals that a high number of people are leaving some of their festive shopping until the last minute; 37.6 million people(1) expect to hit the shops in the last week before Christmas.

According to the research, Christmas shoppers’ total spending in Christmas week (Monday 19th– Saturday 24th) will be £191 each, rising to £313 for those living in London compared to the North West average of £146.

Christmas Eve shopping in 2016 is more likely to be due to picking up the last few items, rather than a frantic last minute shopping spree. According to the results, an estimated 22.6 million shoppers will still have festive shopping to do on Christmas Eve, although only 4% expect to spend 50% or more of their Christmas week shopping budget on Christmas Eve.

In the week leading up to Christmas, looking at shopping overall, 44% expect to place some or all of their shopping on their credit card. In terms of Christmas gifts alone, the research reveals that 19% of shoppers will predominantly use a credit card. (1)

Simon Ranson, Head of Banking at Sainsbury’s, said:

“Our research shows that last minute Christmas shopping continues to be as popular as ever, with millions of people expecting to hit the shops on Christmas Eve. Our advice is to plan the best way to pay for your Christmas shopping, stick to your budget to avoid overspending and make sure you take advantage of any rewards such as Nectar points.”

Sainsbury’s Bank’s Purchase Credit Card offers 0% interest on purchases for 28 months and 0% on balance transfers for 18 months(2) and has no annual fee. Customers are also awarded two Nectar points per £1 spent in Sainsbury’s and on Sainsbury’s fuel, and one point for every £5 spent elsewhere.

Notes to Editors

Natasha Virtue / Jennifer Johnston-Watt Sainsbury’s Bank Press Office 0131 286 0010

Emma Murphy T (0)7720 497 859

This press release is information for journalists only and is not intended to be a promotion to be acted upon by consumers.

Representative example

Purchase rate is With a representative With a representative
18.95% p.a. variable 18.9% APR variable £1,200

Sainsbury’s Bank Nectar Credit Cards are available to new Sainsbury’s Bank Credit Card customers only. We treat all our customers and their applications for a Sainsbury’s Bank Nectar Credit Card on an individual basis. The interest rate and credit limit we offer are determined by the details you supply, along with an independent verification of credit and repayment history. To keep your promotional rate you must pay at least the minimum

Nectar points are collected on each full £1 of each separate shopping and fuel transaction at Sainsbury’s. Excludes Sainsbury’s Telecoms and Energy, Argos and Habitat,, which will be treated as non-Sainsbury’s purchases. For non-Sainsbury’s purchases 1 Nectar point is earned on each full £5 of each separate transaction. Travel Money purchases are not eligible for points. Nectar points are awarded to you by Sainsbury’s Supermarkets Ltd and Sainsbury’s Bank plc, who reserve the right to alter or terminate the offer at any time. Please allow up to 60 days from your credit card statement date for points to be credited to your Nectar account. The Nectar loyalty programme is operated independently of Sainsbury’s Bank by Aimia Coalition Loyalty UK Ltd, and the collection and use of points is governed by the Nectar Collector Rules, which are set out in the registration pack and are also available at

  • Sainsbury’s Bank commissioned Opinium Research to survey 2,000 nationally representative UK adults aged 18+ between 2nd to 5th December 2016. Opinium Research is a member of the British Polling Council and abides by its rules.
  • 1,467 respondents said they would be spending in the last week before Christmas. (1,467 respondents / 2,000 surveyed) * 51,339,000 UK adults = 37,657,157 planned to spend in the last week before Christmas.
  • On average respondents expected to spend £191 during the last week before Christmas day. £191* 37,657,157 = £7,188,971,712
    An estimated 10.1% of shopping in this period would be done on Christmas Eve: 10.1% * £7,188,971,712= £ 726,331,075 or £726 million.
  • 884 respondents said they planned to spend on Christmas Eve. (884 / 2000) * 51,339,000 =
  • 22,691,838 or 22.6 million plan to spend on Christmas Eve.
  • 0% interest on purchases for 28 months and 0% interest on balance transfers for 18 months. 89% balance transfer fee applies for your first 3 months, 3% afterwards (minimum £3 at all times).

About Sainsbury’s Bank

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Sainsbury’s was the first major British supermarket to open a bank, commencing trading in February 1997. Benefiting from a fantastic, trusted brand that enables us to combine the shopping experience with personal finance, Sainsbury’s Bank provides a range of quality products including insurances, credit cards, savings and loans. Our proposition is to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty and being easy to do business with at all times. Our products consistently top best buy tables and regularly win awards for quality, price and service.

Sainsbury’s Bank plc. Registered Office, 33 Holborn, London EC1N 2HT (registered in England and Wales, no 3279730) is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (register no. 184514). Sainsbury’s Bank plc is covered by the Financial Services Compensation Scheme (FSCS).